From emerging talent to industry leaders, MRA Africa develops the skills, capabilities and connections people need to build meaningful careers and strengthen Africa’s research and consumer insights industry.
Revisit the conversations, perspectives and ideas from WIN Global 2026. Explore the session recordings, reports and resources in our exclusive content hub.
Revisit the expert discussions and fresh perspectives that explored AI, human expertise and the future of the insights industry.
Access the insights, reports and supporting resources from the conversations shaping this edition.
Professional Upgrade is an intensive, practitioner-led program designed to transform how research, marketing, and strategy professionals think, analyse, and influence business outcomes.
Designed for research, marketing, and strategy professionals with 5–7 years of experience, looking to move from just the execution side of research to insight leadership. It is an in-person program in Lagos, Nigeria.
Undergraduates, Graduates, People with little or no experience, Small and Medium Enterprise (SME), Entrepreneur, Marketing, Sales, Innovation Management, Project Management, Strategic Planning, Mid/Senior level marketing research consultants, Brand Management.
Training
Hours
WIN Global is designed for professionals and organisations who want to stay ahead of change and play an active role in shaping the future of the insights industry. Whether you are an experienced industry leader, an emerging insights professional or a business looking to understand the forces transforming markets and consumers, WIN Global offers an opportunity to learn, connect and see beyond the familiar.
Discover new approaches, emerging methodologies and developments shaping the profession.
Explore how insights, technology and consumer understanding can support better business decisions.
Engage with new tools, capabilities and possibilities transforming the insights ecosystem.
Gain fresh perspectives, build industry connections and understand the skills needed to thrive.
WIN Global brings different experiences and viewpoints into one conversation, because the future of insights is a shared responsibility.
About MRA Africa
MRA Africa is a professional development and capacity-building organisation strengthening the people and talent behind Africa’s market research and consumer insights industry.
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